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Three reasons my child should wear a hat...

Three reasons my child should wear a hat...

Summer is just around the corner and while we're all enjoying the sunshine and warm weather, it's always super important to remain sun safe. Even more important is getting kids into the good habit of sun safety, so when it comes to slapping on a hat, there are plenty of cute styles out there to choose from, so we thought to cover a few fundamental reasons to keep in mind when choosing the right hat for your little one.

1. Protect your little one’s face and head from sunburn

Wearing a sun-protective hat is a simple and effective strategy for reducing ultraviolet radiation to the face, head, and neck. Shielding precious babies from the elements is priority, you may want to check out our Toshi Flap Cap featuring a contoured neck flap for enhanced sun protection. A head tie creates adjustable sizing, and the chin tie secures the cap. The cap is fully lined for increased comfort. Made from the finest quality cotton knit, the baby sunhat is gentle to wear, functional and practical.

2. Protect your little one’s eyes from the brightness of the sun

Protect your eyes from the brightness of the sun, which can cause sun damage as you age. Help to prevent skin cancers and skin damage. One of the easiest ways to make sure your baby’s eyes are protected from the sun is to make sure they are wearing a hat, and not just any hat but a UV-proof one. Made from material that is designed with extra layers to keep the sun out, a UV-proof that will not only protect your baby’s skin and their eyes.


3. Keep babies body temperature even

Babies need hats more than adults because their heads are proportionately bigger compared to their bodies than ours, resulting in more heat transfer, so a hat prevents too much heating or cooling of the baby. A lightweight hat with a brim protects your baby’s head from the sun in warm weather and traps the heat he needs when it’s cool — making it a must-have outdoor accessory in just about any weather. You may want to check out our Toshi Bell Hat Milly, a flattering and feminine bell shaped hat. The sunhat is fully lined for increased comfort.

November 22, 2021 by Rebecca Bishop

Three Reasons to buy a custom-made Christening gown.

Christening and Communion gowns are cherished possessions like wedding dresses.

1. Personalisation

The christening gown standard is a tradition, not a requirement. Therefore, it is okay for parents to have fun with different ideas and provide their little ones with a gown like no other. Such fun features may include hand smocking, smocking with beads, hand embroidered bullion roses.

 2. Bespoke

Christening gowns are made to be traditional and tasteful to capture the young one’s innocence being welcomed into the faith. Often, this means longer gowns, either past the ankle or around the ankle. However, the traditional christening gown has been given many modern twists.  One thing you’re guaranteed, is that your christening gown when handmade by an experienced seamstress, will be beautiful and of innocent colour and made from high-quality materials such as silk or pure cotton.
You may like to check out our Victoria Silk Christening Gown for precious girls.

3. Creating an heirloom

The sentiment of knowing your great grandmother, grandma, and mother were christened in the gown your daughter will be christened in adds a lot of value to a gown. That value that is placed on a family christening gown may even be greater if the gown has embroidery and hand sewn by a professional seamstress.

You may like to check out our Heirloom Rompers for beautiful baby boys.

At Amelia’s, we custom sew Christening gowns with a 2–3-week lead-time and deliver them throughout New Zealand and Australia.  If you’ve got need for a Christening gown, we would love to help you.  Please get in touch here.

September 13, 2021 by Rebecca Bishop
Summer 2017

Summer 2017

All our summer stock has now dropped, and there is SO much to love. Cool prints and cuts from Milk + Masuki, cute illustrated prints in practical styles from Wilson + Frenchy, beautiful 100% linen rompers, dresses, skirts and shirts by Blue Goose in gorgeous sorbet colours, colourful prints from our new brand Neon Kite, cute chambray numbers from Sooki Baby and lots more - browse online now or pop into store
November 22, 2017 by Lydia Bishop


Gorgeous new range of Wilson and Frenchy for Littlelies, a pink Flamingo Print, Gold Spots, Moon Aztec all in practical zipsuits with feet.

Edgy Radicool and Kissed ranges with great styles for bigger kids, designed here in New Zealand.

New Carbon Soldier ranges in too – ‘Buy me a coat’ range with fur features and  ‘Little Jumping Joan’  shift dresses.

Great news, Bobux shoes go up to size 33 now, including some good school shoe options in black.

New merino for winter from Linzi Merino

Great styles and great prices for Milky, right up to size 7.

Pop in for a browse....

April 10, 2017 by Rebecca Bishop


Gorgeous party dresses and easy play clothes now on sale! 20% off the entire range...

Come instore or buy online today!

November 16, 2016 by Rebecca Bishop
Tags: Sale
Spring and Summer Instore and Online now!

Spring and Summer Instore and Online now!

We are putting the summer ranges on the racks right now and it is SUPER exciting!

Pretty dresses for wee girls from Freshbaked. Gorgeous knitted tee and short suits by Beanstork for our baby boys. The Carbon Soldier range is beautiful too, in linens in soft grey and chartreuse with gold metal embellishments. Playful prints in comfy cuts by Sooki Baby and our new brands Wilson & Frenchy and Milk & Masuki! - come in and see for yourself, things will be moving fast with all this spring sun!

October 17, 2016 by Lydia Bishop
Our renovations are now complete!

Our renovations are now complete!

Amelia's now has a fresh, modern look...pop instore to have a look!
September 27, 2016 by Lydia Bishop
Annual Winter Sale on now!

Annual Winter Sale on now!

Amelias great winter sale starts today - come in-store, great savings to be made on Carbon Soldier, Milky, Freshbaked, Radicool, Sooki Baby and so on! 25% off all clothing and 20% off Bobux shoes. A perfect time to stock up on your essentials for next winter as well! 

July 25, 2016 by Rebecca Bishop
Amelias now has a website!

Amelias now has a website!


Hooray! Our new online store has launched this month to mark our 25 year anniversary. Amelia's has been dressing New Zealand's most stylish children for 25 years. We also decided that our birthday was a good time to do a wee photo-shoot of some of our pretty little wearers!
July 20, 2016 by Rebecca Bishop