Yes, you read right, 20% off toys and books storewide. Great toys from great brands like Seedling, Hape, Sophie the Giraffe, Peter Rabbit and many more - and books - lots of them - come instore now.
Gorgeous new range of Wilson and Frenchy for Littlelies, a pink Flamingo Print, Gold Spots, Moon Aztec all in practical zipsuits with feet.
Edgy Radicool and Kissed ranges with great styles for bigger kids, designed here in New Zealand.
New Carbon Soldier ranges in too – ‘Buy me a coat’ range with fur features and ‘Little Jumping Joan’ shift dresses.
Great news, Bobux shoes go up to size 33 now, including some good school shoe options in black.
New merino for winter from Linzi Merino
Great styles and great prices for Milky, right up to size 7.
Pop in for a browse....
We are putting the summer ranges on the racks right now and it is SUPER exciting!
Pretty dresses for wee girls from Freshbaked. Gorgeous knitted tee and short suits by Beanstork for our baby boys. The Carbon Soldier range is beautiful too, in linens in soft grey and chartreuse with gold metal embellishments. Playful prints in comfy cuts by Sooki Baby and our new brands Wilson & Frenchy and Milk & Masuki! - come in and see for yourself, things will be moving fast with all this spring sun!
Amelias great winter sale starts today - come in-store, great savings to be made on Carbon Soldier, Milky, Freshbaked, Radicool, Sooki Baby and so on! 25% off all clothing and 20% off Bobux shoes. A perfect time to stock up on your essentials for next winter as well!
Hooray! Our new online store has launched this month to mark our 25 year anniversary. Amelia's has been dressing New Zealand's most stylish children for 25 years. We also decided that our birthday was a good time to do a wee photo-shoot of some of our pretty little wearers!